Step 1 - Cleanse
Just as cleansing at night removes the oil, dirt and debris from your skin incurred during the day, cleansing in the morning also serves a special function. The goal is to awaken your skin by increasing circulation, clearing away dead skin cells, and preparing the surface of your skin to effectively absorb your targeted daytime products.
* If you're new to using products with active ingredients, start with a gentle cleanser for a few weeks before introducing an active Alpha Hydroxy Acid or Beta Hydroxy Acid exfoliating cleanser in the morning.
* Keep your gentle cleanser on hand for use when skin experiences minor irritation, such as post-retinol use or after an aesthetic treatment.
* Kate recommends a gel or foam cleanser, rather than a cream or balm cleanser, as these can leave behind residue, causing congestion, irritation, and upset of your skin's natural moisturising processes. They also reduce your skin's ability to absorb the products you apply post cleansing.
Cleansers & Toners
Step 2 - Prevent
The best way to restore skin to total health is to take a one-two punch with your daytime skincare regime, pairing a potent antioxidant serum with a broad-spectrum high SPF sunscreen.
* Even when using an SPF as high as 50, the sun's UV rays still manage to penetrate and damage skin after a time, so pairing your SPF with an antioxidant serum ensures longer lasting, more effective protection and repair as the day goes on.
* Most antioxidant serums are lightweight and feel refreshing on the skin, instantly absorbing. Unless you have truly dry skin and aren't prone to congestion or frequently clogged pores, it's best to avoid antioxidant serums containing Vitamin E (tocopherol), as these can be a bit too heavy for your skin and can lead to congestion.
Step 3 - Correct
No matter what your skin concerns are, it's never too late to start correcting past damage and restoring your skin’s beauty, health and radiance. Whether it’s fine lines and wrinkles, pigmentation, sensitivity, open pores or breakout, there is a multitude of corrective products suitable for your skin concerns.
* Most corrective products contain high levels of active ingredients so it's best to start using them just in the evening. Eventually, you can start gradually introducing corrective products into both your daytime and evening regimes for round-the-clock skin restoration.
* We wouldn’t normally recommend more than two corrective products during the day as it will become a bit too heavy. However, remember when layering products to begin with the lightest weight product first.
Step 4 - Hydrate
This may come as a surprise to everything you've been taught about skincare, but moisturiser is a completely optional step. The only reason most of us feel our skin is dry is because we've depended on moisturiser for many years, the effect of which compromises our skin's natural moisturising processes. The key is to reactivate this natural ability in the skin to cause an overall rejuvenating effect and help to wake the skin up to function optimally.
If you have a truly dry skin you will have suffered with dry skin your whole life. You won’t have had teenage breakout and you have probably suffered from dry skin conditions such as dermatitis or eczema. If you are unsure if you have a truly dry skin you will only know this by fasting from moisturiser for a couple of months whilst your skin’s moisturising factors awaken. You will suffer from tightness, dryness and possible peeling – this is completely normal but once your moisturising processes kick into gear this will subside and your skin will start to radiate with renewed health and beauty. The dryness normally turns a corner at around 3 weeks and will continue to improve for up to two skin cycles (12 weeks).
However, if you don’t have true dry skin you can opt for a hyaluronic acid (HA) based serum to hydrate. Lightweight, yet effective, HA serums contain the same water-binding compounds naturally found in your skin, helping to maintain ideal hydration levels in the most natural way possible, without upsetting your skin’s processes.
* For a true dry skin use a lipid rich moisturiser morning and evening to help alleviate the discomfort and dryness that comes with a dry skin.
Step 5 - Eye
Because the skin around the eyes is thinner and more delicate than the rest of the face, it's one of the first to show wrinkles and crepiness. During the day your eye care should be all about prevention and protection.
* Similar to the one-two punch approach for the face, the most effective way to treat and protect your delicate eye area during the day is to start with an antioxidant eye serum, followed by a high SPF cream formulated especially for the eyes to protect from harmful UV rays.
Eye & Lip
Step 6 - Protect
The sun’s rays have been proven to accelerate the signs of premature skin ageing. Regardless of the weather, the sun's damaging UV rays will always find you, so it's important to wear a high SPF broad-spectrum sunscreen every day without fail to keep your skin properly shielded from it's No. 1 enemy.
* We recommend using an SPF of at least 30, though 50 for the best possible protection.
* If you spend more than two hours in the sun, reapply frequently, even in indirect sunlight. Think you're safe in the office? Think again—UVA rays can even penetrate glass, so whilst you may enjoy your room with a view, you're also enjoying prolonged exposure to UVA rays. Never forget your sunscreen.
* We offer a variety of elegant sunscreen for various skin types, concerns and lifestyles. Choose the best formula for you but remember that some sunscreens are moisturising so can upset the skin’s moisturising factors. Unless the skin is truly dry, go for a lightweight version.